US brand, The Cheesecake Factory to come to UK
Last Updated:
Mon, 27 Feb 2012 14:36:24 GMT
US brand The Cheesecake Factory is to make its debut in the UK with a site it has secured in Fulham in London.
With 170 restaurants in America, the Fulham site if successful could see the company roll out stores across Britain, according to the William Reed Business Media's M&C Report.
The Fulham site is a Grade II listed building which was originally a ticket hall for the tube station, but has since been reincarnated as a TGI Friday's and Union Market supermarket.
As well as its signature cheesecakes, the company is well known for a hugely varied menu, large portions and wide selection of desserts.
On top of the British market, the group which also owns Grand Lux Cafe, is expanding into the Middle Eastern market and consolidating its reach in the US with plans to open eight new restaurants.
The Cheesecake Factory has its origins in the kitchen of Evelyn Overton in the 1940s when she baked her hugely admired dessert for local restaurants.
Always dreaming of having their own business, she and her husband Oscar put it off until their children were older and opened their first shop in the 1970s.
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