Hospitality Food News

Mystery diners 'can change your business'

Mystery diner programmes can force employers to change the way they operate – which can be great for business, it has been suggested.

In an article for the Guardian, Iqbal Wahhab explained he relies on customer feedback to give him an insight into his restaurant that he may otherwise miss.

By using a mystery dining programme, he takes note of the reports and acts upon them in order to make his company more successful.

"They won't blithely tell me everything was fine … because … I employ mystery diners who may tell me something different," the restaurateur stated.

"If the reports highlight particular members of my team for praise - that too gets noted."

Mystery dining programmes can help companies in the hospitality trade recognise where they need to make transformations.

This can be necessary at times, as he concluded whether or not an employer wants to change their habits, doing so can significantly help business.

Mr Wahhab is the founder of the restaurant Roast, which is located on Stoney Street in London.

He is currently working on a project called Roast to Go, which delivers caveries straight to people's doors.

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