Marketing 'crucial to success in hospitality business'
Restaurants have been reminded of the positive effects that providing good customer service can have on their business, particularly in the present economic environment.
As Business Link and People 1st hold a series of classes advising hospitality organisations on how they can deliver more effective service, People 1st chief executive Brian Wisdom claims that those firms which take the time to train their staff are much more likely to make it through the tough financial climate.
And such steps could prove to be helpful with regards to improving margins and building a successful marketing and PR campaign.
He points out that although marketing and customer service are "crucial to the success of running a business in hospitality", these areas may not always be given the attention that they deserve.
Indeed, Mr Wisdom recently pointed out that those businesses which look to be innovative and match their services to the customers' demands are likely to do well.
People 1st is the parent body to the National Skills Academy for Hospitality which has been working with The Mystery Dining Company to develop a large sample of data on customer service performance which operators can use to benchmark themselves against their sector, region or industry.