London 2012 and Queen's Jubilee will drive diners to classic British dishes
London 2012 and the Queen's Jubilee will drive demand for classic British dishes on restaurant menus, a foods trend firm has said.
The Food People said the two events would see more diners ordering traditional dishes like fish and chips and pies.
Consumers will also be looking for a British regional presence in their food, it claimed.
Charles Banks, director of the firm, told Big Hospitality: "Events like the Olympics and the Queen's Jubilee, which in the same vein as last year's Royal Wedding, are expected to ignite national pride and interest in all things British."
The Food People, in conjunction with Nestle Chef, has devised three areas restaurants, pubs and hotels should focus on to capitalise on the trend for classic British food.
These are fun and informality, value for money and honesty and transparency.
"Consumers are looking for light relief in all areas of their lives - dining is no exception. They are looking to restaurants to create an experience they can enjoy with friends and family that they couldn't create for themselves at home," Mr Banks said.
Recently restaurants were urged to offer more vegetarian options to meet the growing numbers of people who want meat-free food.
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