UK hotel room rates rose 1.7% in 2010
Hotel room prices in the UK rose by 1.7 per cent last year, bucking the trend across Europe where rates fell for the second consecutive year, a new survey shows.
London hotels spearheaded the drive, costing an average of £156.91 in 2010, up three per cent on the 2009 figure.
The report from Hogg Robinson Group (HRG) found that a recovery in the banking and finance sector and the attraction of foreign visitors, tempted by a weak pound, contributed to the rise.
Aberdeen was the most expensive UK city to stay in last year; however, the average of £108.58 was down eight per cent on 2009.
The most expensive city in the world to stay in last year was Moscow, where the average room rate was £258.67.
Commenting on the figures, Douglas McWilliams of the Centre for Economics and Business Research, said: "The UK bucked the trend across Europe as hotel prices returned to growth with the economy recording its strongest growth since 2007 in 2010."
Recently, budget hotel chain Travelodge posted a 13 per cent rise in sales in 2010.