Sky to introduce new discounts for pubs
Sky has announced plans to introduce new discounts for pubs which serve food as part of an effort to make it easier for pubs to show sport.
Pubs which serve food could qualify for a discount of as much as 30 per cent on their Sky Sports subscription.
In addition, the broadcaster is launching a new location-based discount for pubs in less-populated areas and will also make commerce Sky subscriptions available on a 30-day rolling contract to give public houses more flexibility.
Iain Holden, managing director of Sky Business, said: "We are committed to giving our customers great value for money while helping them grow their businesses.
"Part of this journey is to create a fairer pricing structure which makes Sky more affordable to a greater number of customers ensuring they pay a price that better reflects the value Sky offers to their particular circumstances."
Last year, the British Beer and Pub Association suggested that live sport could become cheaper for pubs in the future after a landlady won a court battle over using a decoder to show football matches from foreign satellite providers.
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