Footfall in shopping centres makes them prime locations for restaurants
Competition between restaurants for the best locations within shopping centres is getting more intense, as they represent good potential for attracting custom.
Paul Backman, director of services at Horizons, told Big Hospitality: "There's a lot of competition amongst food outlets in malls, but securing sites within them is becoming vital for many quick service operators."
Established restaurants and emerging brands are beginning to realise how lucrative siting outlets within areas with high footfall can be.
The increased competition is leading to the landlords of such centres upping the rent and restaurants moving from being loss leaders to attractive tenants.
A good example of this is the recently opened Westfield Stratford City shopping centre, which saw 70 food and drinks retailers open in the site during its first year.
As many city centres are facing a downturn and the number of empty premises is increasing, shopping centres are seeing many people deciding to visit them instead, making them an attractive prospect for restaurants.